How Dental Practices Can Learn Marketing From Other Industries
How Dental Practices Can Learn Marketing From Other IndustriesAs consumer behavior continuously evolves, effective marketing has become more imperative. Business owners, including dental practitioners, must ensure that they reach their customers the right way.
A 2017 study revealed that 3.5 billion people worldwide suffer from oral health diseases, meaning that there is a broad market for dental practices. If they market effectively, bringing in new patients will become an easy task.
Marketing is an essential element for dental practices that wish to stay ahead of their competitors. However, devising marketing models and strategies that work can be an uphill task for many.
Fortunately, it is not necessary to reinvent the wheel in order to run successful marketing campaigns. It is possible to learn from other industries and adopt strategies that are known to be effective.
The Personalization Tactics Of Real Estate Entrepreneurs And Sales RepsReal estate investors and agents are some of the most creative marketers presently. The nature of their business—selling high-ticket products—pushes them to seek out and implement emerging marketing trends.
The year 2020 saw a rise in the use of personalization marketing because of the social distancing policies. Businesses needed to stay connected with their customers even with little to no physical contact. The response rate of personalized messages is three times higher than standard marketing.
Personalization ensures that dental practices meet the unique choices and needs of each patient. It gives patients a positive experience by showing that the dental care provider understands their personality and wants.
Patients usually expect to enjoy personalized interactions and services from their healthcare providers, meaning that adopting this strategy for marketing can give dental practices a competitive advantage. A 2021 report shows that 80% of consumers prefer to patronize a business that offers personalized experiences. Plus, companies that use the personalization tactic can increase revenue by up to 15%.
Also, 44% of consumers will most likely become repeat buyers after enjoying personalized services. Dental practices can explore various channels, including paid adverts, emails, text messages, and so forth, while using personalization as a marketing tool.
Personalization can be deployed effectively with the help of variable data. For instance, dental practices can take advantage of variable data to customize different direct mail elements to match each recipient's persona. These may include using the recipient's name, address, and even special offers—such as a family package—which can be unique and tailored to their needs.
Since the driving force of personalization is data, dental practices should obtain as much data as possible from their patients. These include patients' names, ages, dates of birth, occupations, how many children they have, how often they book and the nature of their appointments (routine or emergency), and the treatment plans they choose.
With the help of such data, dental practices can create personalized messages, offers, and marketing campaigns that suit the individual needs of their patients. Therefore, dental offices must ensure that they meticulously document patients' data in an organized database.
Personalization is vital for rendering tailor-made services and maintaining good customer relationships; thus, dental practices should apply this strategy to achieve better results.
Local Listing And Search Engine Optimisation (SEO) Strategy Of Small Business OwnersStatistics show that 60% of American adults search for local services using their smartphones and tablets. This means that patients will most likely carry out local searches on search engines while looking for a dentist.
Since most dental practices serve people within their locality, one of the most effective ways to attract customers is by signing up on local listing platforms like Google My Business, Yelp, CitySearch, etc. Registering on these platforms will help dental practices boost local SEO and give them a better chance of appearing on search engine result pages.
For instance, the Google algorithm ranks local search above organic search results. Dental practices must create detailed profiles about their clinics to attract local leads to their businesses. These details include the official business name, correct address, office hours, specialities, photos, and website URL.
The information must be up to date and relevant to the audience. Research shows that 78% of local searches result in offline purchases; therefore, dental practices can adopt this marketing technique to increase their ROI.
The Review System Of eCommerce BrandsDental practices can use reviews to gather opinions and feedback about their products and services—whether good or bad. They can achieve this by directing customers to their websites, listing platforms, and social media pages to publish reviews and testimonials.
Reviews influence 93% of consumers' buying decisions. They help consumers determine the quality of a product or service by reading or listening to previous buyers' experience.
To this effect, dental practices must ensure that they have excellent reviews. Statistics indicate that consumers are willing to spend 31% more on a product or service with positive reports. Dental practices can attract more patients if they have a reviews system in place.
The main aim of running a business is to generate profit, and the only way to do this is to reach the best audience. This is achievable through effective marketing strategies. Dental practices can learn and implement adapted battle-tested strategies from other industries to drive more revenue for their business.
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